Jah Does Rule
There are arguably four stages of an artist’s career.


1
First there’s the ascent
, where an underground buzz precedes the artist’s first debut (A couple cases in point: Nas’ pre-Illmatic verse on Main Source’s Live at the Barbecue joint, or 50’s prolific mix tape background, or currently Kanye West’s production credits). Sometimes the artist never lives up to the promise and their fans wonder what happened between underground success and mainstream sales. Remember Canibus and Rass Kas? The ascent is sometimes spread over several albums as the artist learns the business and finds their true artistic self.

2 Second phase is the peak, where the artist demonstrates a mastery of craft and releases a couple projects that appeal to even non-fans of the genre and could end up being classics.

3 Third is the plateau phase
where the artist struggles to maintain relevance for a number of reasons including complacency, the reality of their no longer being the “hot new artist,”or possibly their inability to convince his or her fan base to grow with them as they age or explore music outside of popular radio formulas (anybody cop Q-Tip’s jazz album?).

4 Lastly, as you might’ve guessed is the descent phase better known as the “YOU FELL OFF”phase. This brings us to Ja Rule.

Ja Rule seems to have gone through the first three the phases mentioned above. Look at his guest appearance on Jay Z’s Can I Get A followed by his own Venni Vetti Vicci which he admits the success of which people thought was a fluke (Vibe 2001). Then comes the triple platinum success of Rule 3:36 which was topped by the four million plus sales of Pain Is Love (which introduced us to Ashanti). As one might imagine in this day and time, the content of this frontman of the Murder Inc. family (now shortened to The I.N.C.) though unoriginal, found an audience, even with the inevitable comparisons to Tupac and DMX.

Now, I’m not the one to proclaim the end for this brother but when kids in the hood are asking, how much does it cost to kill Ja Rule? (as in kill his career, the answer being 50 Cent), something’s wrong, the street cred is waning, not to mention peers like Busta Rhymes, X, and Eminem all taking jabs at him along with 50. With the lackluster sales of The Last Temptation and Blood In My Eye which combined, have sold barely one million, are we seeing the fickleness of hip-hop at its epitome, gobbling up a former magazine cover boy? Or has Ja’s relevance been surpassed by the emergence of 50 Cent, the newer and more “authentic” thug from the same NY borough, or is it the public tiring of Ja’s formulaic radio-friendly tracks with sing-a-long hooks by Mary, J-Lo, and Ashanti? Is LL the only MC that can achieve longevity with this strategy? Someone must’ve tore out chapter two of his hip-hop thug manual, where it explains thugs don’t FEEL, you can’t SING, EMOTE or grow as an artist and writer.

Whatever the reason for his waning popularity and if The Rule’s career really is on the descent, (he said himself that he’d do five albums and be done) what legacy has he left? He’s had “hits”, some catchy hooks, but what has he said worth remembering? Here are some lyrics that stood out to me as I perused his rhyme booklet.

Lord, can we get a break? We ain’t really happy here. Take a look into our eyes and see pain without fear ( The March Prelude – from Venni Vetti Vicci – 1999)

Ja’s the dream and ni**a’s wake up and sweats its about horse head in your bed, ni**a
Gun in your mouth potty it out wrong ni**a, spit one more thang and have your hood
Pouring out liquor…. the murders I.N.C. is above all ni**s, it’s the lord in me and we can never be at a love’s lost… (“We Murderers Baby” from Irv Gotti presents The Murderers – 2000)

There’s nothing but love spread between me and my ni**as we bust guns together and f**k so many bi****s but I know that hell is callin, in the name of the Lord just let a ni**a in cuz I ain’t done nothing wrong, but love thy self and harm other ni**as that wanna stop my health…
(“Love me, hate me” from Rule 3:36 – 2000)
Baby girl if you was by b***h, you can taste a d**k, I like the mouth moist…
(“If You Were My B***H” from Irv Gotti presents The Murderers – 2000)

For all them days when it rains and it feels like thangs ain’t getting no better for me
Nobody loves me, sometimes I wish God could come down and hug me and wipe the tears from my eyes…. (from Pain Is Love 2001)

Yall ni**as wanna get it crazy, come on y’all can’t fade me, the music is slavery, roll up and haze, because most ni**as is lazy cotton pickers…
(“Pop Ni**as” from The Last Temptation 2002)

We see a range of topics, issues, contradictions and struggles in these few lyrics. They offer hip-hop’s regular diet of the last several years: ignorance, gunplay, misogyny, thuggery, fornication, flossin’ and perhaps most telling, theodicy, a complex word to describe humanity’s ongoing struggle to understand God’s permittance of suffering, especially by “good” people. A culturally fogged understanding of holiness is what allows these people to really think they are good in the first place. We cannot hold a carnal mind accountable for understanding spiritual things, I can only hope Ja Rule, aka Jeffrey Atkins comes to an understanding of this truth. Jah does indeed Rule. He’s both lamb and lion, full of mercy and grace, but righteous and just and therefore will judge sin. These lyrics and the very real pain, disillusionment, and willful disobedience they speak of caused me to look at Psalm 103.

The Lord is compassionate and gracious, slow to anger, abounding in love. He will not always accuse, nor will he harbor his anger forever, he does not treat us as our sin deserves or repay us according to our iniquities…
Psalm 103:8-10 (peep the entire psalm)

Jah, does indeed rule. A shortened form for Jehovah, Yah in Hebrew (because there is no letter “j”), this name of God speaks to his sovereignty.

Ja Rule is on to something with his obsession with pain and love. His tattoo speaks volumes, Pain is Love, or whether the willingness to love is or can be painful. The willingness to be vulnerable is love, which is exactly what Christ demonstrated on the cross and all these centuries later, its still being misconstrued by many as weakness. If Ja Rule never recovers from the beef with 50 and reclaims his place as a secular fan favorite, hopefully he’ll realize that his significance is NOT tied to hip-hop anyway. Even as he parlays his “success” into films and other ventures perhaps he’ll ponder how and why Farakkhan used Jesus, and the Bible in his consultation with him. The reason is because his true solutions, his true manhood, lie there. Any other experiences with organized religion, including bitterness resultant from deception by the JW’s (Jehovah’s Witnesses), or the hypocrisy of “church folk”, including women who may have prompted this lyric:

I may have struck a chord wit the Christians but yall got the freakiest b****es out of all the religions…(From Clap Back, Blood In My Eye 2003)

none of these experiences, no matter how real, disqualify biblical Christianity and a personal relationship with The Redeemer. Our modern world has yet to, and may never see this modeled on a large “pop culture scale.” But the Remnant IS present, it’s still recruiting.

The “pain” or difficulty to embrace Christ for fear of what people may think or say is truly love, the realest love, it’s the strongest love of all, its what keeps the earth spinning and prevents it from coming undone, just long enough for cats like Ja Rule to receive, and come in, one brotha, one MC at a time.

Ja Rule, He as in Jesus, is always on time, He gave you HIS all but will you be His?

…He is patient with you, not wanting anyone to perish, but everyone to come to repentance
- 2 Peter:3:9

-vessel 01.29.04



"THE DI-SECTEES"